Research On Strategic Development Of Huaren Pharmaceutical Co.

In 20 years of open outside and reforms, the industry of medical infusion in China grows and compete fiercely accompanying with continuous increase in production. So it becomes one of the industries with the fiercest competition in the country. Huaren Pharmaceutical Co., Ltd. is a manufacturer specializing in production of Non-PVC compound co-extrusion film soft-packing liquid and through years' development it is well known in the industry. In recent years, due to expansion of the scale, more management levels, and sharply changes of external environment, Huaren realizes that if without development strategy and the enterprise want to succeed only with instinct, risks and additional cost brought by wrong decisions will be bigger, and even results in bankrupt. It is the important reason why the leaders of the enterprises make more emphasis on development strategy study to remain their enterprises competitive under more and more challengeable business situations.The study begins with the present state of overseas and domestic medical infusion industry, briefly introducing the present development of oversea infusion market, focusing on the present state of domestic market, development and existing problems of Huaren. Firstly, analyze external and internal environments of Huaren with the methods of SWOT, competitive state rectangle, five forces of Potter model, to explore its core abilities. Secondly, synthesize industry structure, the enterprise's internal resources and abilities to deduce the enterprise's business development strategy. On this base, in the essay it systematically definite Huaren's accelerating type development strategy and explain how Huaren to step-by step to complete its strategy with the business ideas of specialization, large-scale and internationalization. And last, we get some revelation and the answer to the question how to solve the problems that the enterprise is facing. Meantime, some suggestions on how to develop sustainable competitive advantages and business policies are listed. It is suggested that Huaren enforce technology innovation, reconstruct the enterprise's culture and seek strategic union in technology with foreign well know pharmaceutical enterprises.