Jerry Raw Materials Of Medicine Anti-tumor Drug Development Strategy Research

JARI Pharmaceutical Co.,Ltd is a new firm in pharmaceutical industry. The Companyis still in a condition of deficit and lives on the loan from headquarters since it founded.How to find an appropriate way of surviving and developing based on its resource andstrength has been becoming a task of top priority for JARI Pharmaceutical Company.The paper introduces the related theory of general strategic management anddevelopment strategy of pharmaceutical company. And analyses the current developmentand the trend of pharmaceutical industry and raw material medicines industry. Then usesthe method of Potter's five-forces model finds the advantage and disadvantage ofcompany. Based on the research above, the paper uses the analysis method of SWOT,to do analysis to the strategic mix of company.Finally, the paper suggestions the development strategy of JARI PharmaceuticalCo.,Ltd. The paper puts forward the concrete countermeasures on strategic implement fromseveral aspects, e. g., product research and development, marketing management, financemanagement, human resource management, etc.The study of this paper has significant impellent meaning for JARI PharmaceuticalCo.,Ltd to extricate from its difficult position. In the mean time, because the developmentopportunity are common in Chinese, the result has value to some suggestions to othercompanies.