Development Strategy Research Of Tonghua Shunde Pharmaceutical Packaging Color Printing Co.,Ltd.

In recent years,China's economic situation has developed rapidly,and the pharmaceutical industry has become one of the fastest growing industries in China.The aging population of the entire society has brought challenges to the pharmaceutical industry and is also an opportunity to accelerate development.The expansion of consumer demand for drugs has ushered in a better development prospect for the pharmaceutical packaging industry.Consumers are increasingly concerned about drug safety issues,which requires continuous improvement in production technology and production quality for pharmaceutical packaging.China's pharmaceutical packaging industry is in a monopoly of large enterprises,and the survival of small and medium-sized enterprises.In the face of severe competition and broad market prospects,enterprises must constantly innovate,position and adjust their business management strategies,and re-define the key development directions.And planning to adapt to the constantly changing market situation,expand the scope of business operations,increase the output value and profits of enterprises,enhance the continued competitiveness of enterprises,enable enterprises to achieve long-term development while achieving long-term benefits.This paper mainly takes the strategic point of view,taking Tonghua Shunde Pharmaceutical Packaging Color Printing Co.,Ltd.as an example,using literature analysis method,swot analysis method and empirical research analysis method to analyze the characteristics of pharmaceutical packaging industry and the status quo of strategic management,and carried out the sustainable development of enterprises with a detailed analysis and argumentation.Firstly,an overview of the theoretical basis of strategic management,a detailed and in-depth evaluation of the development status of Tonghua Shunde Pharmaceutical Packaging Color Printing Co.,Ltd.,including the company's financial status,management status,market development capability evaluation,and corporate Innovation ability evaluation.The research results show that Tonghua Shunde Pharmaceutical Packaging Color Printing Co.,Ltd.has many problems in the production and operation process,including the imperfect enterprise management system,insufficient innovation ability of enterprise development,and low competitiveness of enterprise products.From the external environment,the relevant political and legal environment within the province and the country,the economic environment within the province and Tonghua City,the social environment and the rapid development of the technical environment of pharmaceutical packaging enterprises are all beneficial to Tonghua Shunde Pharmaceutical Packaging Color Printing Co.,Ltd.From the perspective of internal environment,including the ability and resources of Tonghua Shunde Pharmaceutical Packaging Color Printing Co.,Ltd.,the company has a high production capacity and superior market competitiveness.SWOT analysis is used to summarize the opportunities,threats,advantages and disadvantages in the development of Shunde.From the results of swot analysis,Tonghua Shunde Pharmaceutical Packaging Color Printing Co.,Ltd.has strong equipment advantages and product variety advantages,and has sufficient labor resources.A stable customer,with a good corporate culture and social responsibility,the opportunity factors for enterprise development are more obvious,so the company has good development potential and room for improvement.The company has certain inferior factors in the current production and operation,narrow financing channels,insufficient market development capabilities,and the overall education level of the company's employees is not high.This is a problem that private enterprises will face.These disadvantages and threats need to be valued by enterprise managers to make strategic choices based on swot analysis.This paper sets strategic planning goals for the future development of Tonghua Shunde Company.Enterprises can adopt a development strategy combining diversified development and integrated development,and designate corresponding strategic implementation measures and safeguard measures for the company to ensure the smooth implementation of the development strategy.Through the research of this subject,it provides practical analysis basis and guiding strategic fixed-line for the healthy development of enterprises and the improvement of competitiveness,which is of practical significance for enterprises to achieve sustainable development strategies.