Business Plan For MH Outdoor Products E-commerce Store

In recent years,with the rapid improvement of China's economy and technology,the demand for high-quality Chinese goods in the domestic market is constantly rising,domestic consumers also change their original preference for imported goods,more and more in favor of high-quality Chinese goods.Referring to the European and American markets,the popularity of outdoor sports is the driving force and catalyst for the development of outdoor industry,and the number of people participating in outdoor sports in China is also expanding,and the outdoor industry has obtained the necessary conditions for rapid development.Compared with professional outdoor high difficulty,high risk,pan-outdoor more health,leisure,entertainment,has become the mainstream of outdoor industry development.Analyze and plan the project of establishing an e-commerce company for outdoor products.The project is discussed in terms of project introduction,market analysis,marketing strategy and project management,financial analysis,risk analysis and control.The first chapter,Project introduction,describes the business model of the whole project.In the second chapter,the company and the project are introduced,the overall market situation of online shopping is analyzed,and the market opportunity and competition situation of MH outdoor products are analyzed from each business part of MH,and it is found that there are market opportunities in the outdoor goods market.The third and fourth chapter analyzes the external environment and internal resources and capabilities of the project,and finds that there is a market for the MH outdoor products e-commerce project.Opportunity,have certain advantage,suit to enter.The fifth chapter plans the marketing of MH outdoor products e-commerce project.In chapter 6,the income and cost of the project are analyzed,and the demand for funds and the future income are estimated.The NPV of the first five years of the project is estimated to be 1.6089 million yuan.The MIRR of the first five years of the project is 18.43,which is larger than the capital cost of the project,and the dynamic payback period is 4.07 years.The fifth chapter discusses the main risks faced by the project and the corresponding countermeasures.In this paper,we believe that in the fast growing outdoor use,There will be a bright future for MH Outdoor products Electronic Commerce Project.