The Research On Logistics Business Process Design And Application Of Medium-Sized And Mini-Sized Wine Enterprises

Business process reengineering (BPR) has been increasing adopted by more and more enterprises recently, which can be used as a mean of strengthening enterprises'core competencies. Because the current wine market competition is so fierce , The speed of Medium-sized and mini-sized wine enterprises self-adjustment by their own resource is far lower than of the markets changing,not more timely responses to market demand. Therefore , Medium-sized and mini-sized wine enterprises must improve their qualities and carry out BPR to promote their core competencies. Only by this way can they base themselves upon market competition.Firstly, the author carried out questionnaires survey and Scene investigation in medium-sized and mini-sized wine enterprises, and then puts forward relevant countermeasures based on the analysis of medium-sized and mini-sized wine enterprises'situations and existing problems. Secondly, the author puts forward general train of thought and guiding thoughts of logistics business process design by combining medium-sized and mini-sized wine enterprises'practice situations. Meanwhile, the author makes out the logistics business process design course, which includes logistics business process, logistics organizational structure and logistics management information system design. Thirdly, the author makes relevant design application argumentation by taking SITE wine Co., Ltd. as an example.