Study On The Space Design Of The Large Commercial Buildings From The Perspective Of Consumer Behavior

Internet technology has led the transformation of social economy,culture and life in an unprecedented speed in more than twenty years.With the rapid development of online shopping,consumer groups,consumer demand,consumer decision-making methods have undergone great changes.The domestic traditional retail enterprise market has suffered a huge impact,especially the project of large commercial buildings,and its business model has become increasingly prominent drawbacks.Large commercial construction projects,due to large investment,long construction period,large body size and other reasons,is difficult to change once built,having a profound impact.It is very necessary and important to study,anticipate and meet the needs and behaviors of consumers in its design.However,in the era of torrent,the construction and development of large commercial buildings have a certain lag compared with the technological,cultural and economic factors.At the same time,in recent years,the connotation of the large commercial building projects are also increasing,towards socialization,large-scale and diversified development.Its commercial space also has become more public,leisure and entertainment.Under the above background,this paper aims to quantify the empirical study on consumer demand and consumer behavior,and put forward the strategy of large commercial building space design of the Internet era,in order to make certain improvement to the theory study of the design of large commercial buildings and provide strategies and measures for relevant design practice.To achieve this purpose,this paper is divided into the following three parts:The first part is about the background analysis and theoretical elaboration.First of all,this paper demonstrates the impact of consumer behavior on the commercial space by reviewing the historical changes of the consumer behavior and analyzes the specific impact of online shopping and Internet technology on consumer behavior.Then,based on the theory of consumer behavior and environmental behavior,the paper discusses the influence of consumer demand and behavior on commercial space from the two aspects of demand and behavior.The second part is an empirical study on consumer demand and behavior.On the one hand,this paper quantitatively describes the consumer demand and behavior characteristics of large commercial building projects,summarizing the characteristics of consumers in 5 aspects: the consumption purpose,the format demand,the shopping decision,the traffic trip and the behavior activity.On the other hand,this paper records the behavior of consumers in the indoor and outdoor space of commercial projects by the way of taking pictures and recording.Then,this paper uses comparative analysis to analyze the types and distribution characteristics of consumer behavior,as well as the factors that promote and inhibit the commercial space.On the basis of this,this paper makes an investigation on the characteristics of consumer behavior and the factors that influence the promotion and inhibition of commercial space.In the third part,based on the results of empirical research on consumer demand and behavior,this paper puts forward the spatial pattern,design principles and design strategies of large commercial building space in the Internet Era.At first,the paper discusses the strategy of spatial organization design of large commercial buildings from 4 aspects: integration of urban space,topicalization,functional compounding,recreation and entertainment.And the paper summarizes the 4 spatial organization models and their advantages and disadvantages as well as their application.Then,the paper puts forward 6 design principles and 4 design strategies of "lure,guide,stay and stroll",and gives detailed description of the corresponding design measures of large commercial building space.