Research On The Design Of "New Retail" Experience Space In The Context Of Internet Business

This article takes the design of the new retail experience space as the research object,sorts out the relevant research theories and case results at home and abroad through methods such as literature collation,field investigations,and questionnaire interviews,analyzes the theories and design cases related to the new retail space,and understands the new The current development and existing problems of the retail experience space.The thesis comprehensively uses multi-disciplinary theories such as environmental behavior,design psychology,experiential marketing theory,and Marlows theory of human needs as guidance.Analyze the basic concepts,scope and characteristics of the new retail experience space through literature collation;understand the current problems of the new retail experience space through field research and case analysis;summarize the design of the new retail experience space through consumer interviews and comparative analysis Direction and basic strategy.The article structure is as follows:1.Introduction: Introduce the research background,research questions,research goals,research significance,etc.of this research.2.Literature review: In this chapter,the basic concepts,development context,research results of new retail and experience design are sorted out by summarizing and sorting out relevant literature.In the research process,marketing theory,consumer behavior,environmental behavior,and Maslow’s needs are comprehensively used for research3.Research objects and research methods: This article takes the new retail experience space design strategy as the object,and analyzes the theory and actual cases related to the new retail space through literature collation,field investigations,questionnaires,interviews and other methods to understand the new retail experience space The current development situation and existing problems.4.New retail experience space and consumer demand analysis: Analyze the data obtained through questionnaires,interviews,field,etc.,combined with the case study of Hema Fresh,to summarize the consumer population,behavioral needs,environmental experience,design strategies,etc.of the new retail space.5.Strategic research on new retail experience space.Summarized six strategies: the combination of interactive entertainment and consumer space;creating a popular science space that is entertaining and entertaining;creating an immersive experience with the help of sensory experience;complex and diverse experiences are related to business formats;themed scene space strengthens emotional experience;creating a space for communication to satisfy Psychological needs.6.Research conclusions and prospects.Sorting out the limitations of the research in this article,and briefly looking forward to the new retail experience space.Study the theory and strategy of new retail experience design under the background of Internet commerce,and open up new design directions and ideas for commercial space design.It is expected to provide theoretical basis and practical reference for the design of new retail experience space.