The Analysis And Application Of Gestalt Phenomena In Product Design

With the social development and the changing times, as well as changes in tastes of aesthetics of consumers and development of industrial aesthetic design techniques and theory, the product modeling have become increasingly important. It is worthy for the designer to do a further study to make products to meet the functional requirements, while also fully meet the consumer demand for aesthetic psychology. Vision is the most important way for human beings to communicate with the outside world. As some researches indicate, about 80 percentage of outside information is obtained through visual channel. While the overall sense of visual product design has become a new direction, it is necessary to be solved by the designer in practice not only to shape the product to meet the functional requirements but also can form a complete, independent and harmonious , easy to understand products for consumers.From the perspective of the holistic theory emphasized by Gestalt psychology, the "overall sense of beauty" brought from the shape of a product is a type of emotion caused by the special relationship between different shaping elements. Facing many brands and other brands of products which are elements of different shape, how to organize, build and judge, and eventually form a visual whole by our visual sense? Basing on Gestalt psychology and setting product modeling as a research object, this paper does a research on the relationship between different shaping elements of several products and how to form a complete whole shape. What is more, basing on the organization of Gestalt visual psychology, this paper analyzes the basic"Figure - Background"relationships of some product shaping , while analyzed the"complete form"of product shaping according to"Gestalt laws of visual organization"of Gestalt theory. Through analysis of several specific products, we clearly showed the relationship of Gestalt principles of visual organization and analyzed how to enhance the overall sense of products. Under the guidance of Gestalt theory, it is believable that designers could create a more relative, rich and attractive image of the product with characteristics of the expression of the perception of consumers.