Research On Architectural Visualization Based On Visual Perception Theory

In the era of digital globalization,relying on the diverse media forms of the Internet and the powerful hardware and software of the computer,the interaction of data and information in the virtual and real world has been constantly innovated and improved in both forms and media.Among them,visualization technology accelerates this interactive process,provides advanced analysis means for data and rich expression forms for information.In the process of architectural design creation,reasonable organization and application of relevant visual tools can significantly improve the efficiency and effect of design.However,in the context of current architectural practices in China,the application and promotion of advanced visualization technology lags behind,which in essence restricts the creativity and innovation of local architectural design.The purpose of this study is to explore the technical factors influencing architectural creation,explore the connotation of architectural visualization,and find the logic and paradigm of visualization application.Based on gestalt psychology,use the theory of visual perception to define the concept of visual perception in architectural design,and establishes the relationship between visual expression and perceptual cognition.Taking a number of practical projects as research objects,the design and creation were carried out by using mainstream visualization tools such as Revit,Archi CAD,Rhino,Grasshopper and other technical means such as VR,AR,BIM,etc.Finally,the organizational strategies of visualization technology in different perceptual environments were summarized.