Design Of Henan Bianxiu Product Promotion And Derivative Product

Mutuality embroidery originated from "song embroidery", and it has developed to a high level in the northern song dynasty period which is800years ago. Because mutuality embroidery with superb craft, bright color and perfect quality, it known as "one of the four famous embroidery" in the embroidery. Mutuality embroider development after the founding of new China, is in inherit and carry forward the embroidery technology on the basis of the song dynasty, combined with the ancient city of kaifeng style and culture formed the local varieties of embroidery. Kaifeng mutuality embroidered on the basis of inheritance of rich culture and history of song dynasty, and it learning and absorbing other place embroider good embroidery craft. It has successively needlework more good embroidery enjoys a good reputation at home and abroad.The mutuality embroidery is lack of effectively publicity and to create new forms with the local culture in the current. Mutuality of embroidered pattern innovation, and the design and promotion of its derivatives can help mutuality embroider product image promotion. Also with a series of good posters it may sets up the local folk art and culture. Shap good image of the mutuality of embroidery can expand the social influence and resulting in good economic effect. Innovation of mutuality embroidered patterns and derivatives with a kind of artistic and cultural heritage and development, it provides the mutuality embroidery culture dissemination a powerful fulcrum. Using it can increase the mutuality embroidery culture vitality, increase awareness and attention, so as to more promote the development of mutuality embroidery industry chain effectively.Mutuality embroidered cultural products has developed rapidly in recent years. But it is poor in unified culture and brand building. It will take a lots of shortcomings if there is not a unified log. As public products, it must has a brand culture to establish a system of cultural industry. This paper relies on Henan mutuality embroidery culture series products project. This topic studies the mutuality of embroidered pattern innovation. It repositions the mutuality embroidery on culture promotion and design with actual project. It aims to improve the mutuality cultural vitality and mutuality embroidery products essence of art through design the cultural innovation and promotional derivatives as its brand image.This topic takes Kaifeng mutuality embroidery factory as the main research object. Through market research present situation and demand of mutuality in Kaifeng embroidery products, this topic analysis some excellent mutuality embroidery products and mutuality embroidery craft masters, summarizes its mutuality embroider design law of creative design. Then make some innovation and derivatives on mutuality embroidered combined with the modern and contemporary market and consumer groups.