The Construction And Research Of Power-Supply Marketing Decision Support System

As for the present, power supply enterprise's business has its own characteristics. Power-supply enterprise's business involves in many aspects. There are many kinds of business data and the data size is very large. Under this condition, it is the hotspot for power supply enterprise decision maker how to organize these business data and extract useful information.Power-Supply Marketing DSS is based on Decision Support System (DSS), Data Warehouse (DW) and Data Mining theory. The paper mainly studies how to establish Power-Supply Marketing DW. Power-Supply Marketing DSS is realized via Power-Supply Marketing DW that is based on mass and complex business data and relevant models and algorithms. The models and algorithms include two parts, one is data analysis such as linear- regression analysis, surge analysis, the corresponding period data analysis, trend curve data analysis, the other is data forecast such as exponential smoothing, model predication and BP neural network.