Discussion On Design Stratagem For Pedestrian Mall In View Of Management

As an effective approach to the reconstruction of old inner city, pedestrian mall is not only a stage for city's economic life and a carrier of cultural life, but also a "window" from which city image is exhibited. However, the following issues are still worth concerning; how to create good commercial ambience for expanding commercial function of a city; how to inherit and carry forward the city's history,humanity and tradition in order to make it center place for citizens' activity, which will maximize and rationalize benefit of pedestrian mall construction, economically, environmentally and socially. Taking pedestrian mall evolving from central Commercial Street originally located in old inner city as research object, aiming at actual problems, integrating past research results, analyzing architectural design marketing under market economy, starting off from market economy rules ,using the concept of enterprise management and city management as reference and attempting to the theories of architectural programming. the paper puts forward to the idea of pedestrian mall management and makes clear means and frame of Design for Pedestrian Mall in view of Management (DPMM).Guided by the idea of DPMM, the paper combines some theories and principles of market sales and economics to expound on two cut-in points in real projects: the procedure for DPMM and the strategy Of attracting people flow and to make deep probing with concrete cases.The paper contains five parts: the research object of pedestrian mall and the demarcation of cut-in points; the decoding for the current situation of domestic pedestrian mall; the advent of the idea of DPMM ;the establishment of DPMM strategy frame and the application research of DPMM strategy based on cases.