Emotional Experience In Visual Media Condition

Visual media design has been developing fast in recent years. It belongs to industrial design field and has the same basic research concept focusing on the customer research. With the design core of people, visual media consists of many factors which affect the communication effects. How well will people perceive and understand the visual info? This is a problem often influences the ways and the results info conveying in the design activities. Therefore, the way how visual media info inducts people's perceiving direction, has become an essential part in product design promotion activities. Additionally, the internet has become an essential part of people' life and it brings up new media and new way of product promotion.Product promotion activity is the last key step of product design system. When the product is put into the market for sale, designers' aim is to let the consumers perceive the whole visual design system of the product, which contains package design, brand design and the expressive force for the product. The whole design system is expressed by the visual info system including colors, shapes and design meaning, etc. During the product promotion process, the consumers are passive to accept info and we create proper visual communication methods helping consumers' better understanding the design meaning of the product, which should contain the quality, the brand meaning, the time characteristics and the words of the product conveying. Aiming at consumers' characteristics and habits, designers create exhibition media telling the color, the shape and the manner languages of the product.This dissertation focuses on people's perceiving ways of visual info from the product promotion media activities. Not only studying the characters of the existing media info perceive ways, but the dissertation also does research on basic factors of ways how the new media conducts consumers' perceiving direction, in order to benefit the product promotion activities. The research is based on the fundamentals of theories of Communication, Psychology, Semiotics, Design, Advertisement, Ergonomics and Marketing, and also some concepts from Humanities. The research object is the visual media effect and inducement on people. In addition, the dissertation analyses how multimedia elements and structures conduct people's mood through the angle of info perceiving ways and experience factors provided by visual media. In doing so, it finally reaches a whole package of theories for efficient design system and also scientific bases for design promotion improvement. How will the visual info be perceived in the product promotion activities and affect the results of the activities inversely? This problem solving research will benefit the improvement of product design system and the overall development of the media industry.