Subliminal Design Demand Research

In recent years, both from an international perspective or from a domestic perspective, there are a lot of themes, which are about the future life, of design competitions. Foreign design competitions begin early. The competitions aim at the development of creative thinking, but in fact, they are about "subliminal design demand". In recent years, more and more domestic enterprises begin to organize design competitions based on the future life.From design point of view of design, in the past 20 years design in China has developed rapidly. However, in the practical design phase, the designer still has a lot of blindness. In the phase of market survey analysis, designers are often analyzed from the perspective of their own, and design will be their own individual art work. We should understand that modern product design is one part of the modern society, the modern life plans. Its standard determining factors include the standard of modern society, the modern economy and the market, the demand for people, the technology and the production conditions. Also, the aim of design is the demand of people, which is the most important factor. In one enterprise, the market survey analysis exist both in marketing department and design department. There is inevitable link between the two. Market survey analysis of the design department is mainly about the consumer culture, lifestyle, psychology. Then return to the design itself, the design is for people demands and is about the functions, shapes, colors, way of use and carrying or packaging, and the essence of the design itself.A good design can raise the subliminal consumption and be the important factors of improving the life style for customers. Another saying is that design finds the consumer needs and creates the consumer needs. The theory of subliminal demand is based on customer psychology research, consumption research and design research. How to do the market survey analysis from the point of view of design is a problem at present and also the problem of home digital products. Therefore, the research of "subliminal design demand " is also the subliminal demand of designmarket in China.