This Paper Analyzes The Influence Of Consumer Psychology On The Design Of Household Washing Machines

Nowadays,with the rapid development of science and technology,the material production is becoming increasingly rich,the pace of life is accelerating and the consumer demand is increasing.Product design should be based on consumer demand,the use of science and technology,aesthetic principle in life,constraints,such as economy,age range,efforts to create man-machine-environment harmonious and unified,meet the needs of the people's production and life.This article begins with an overview of the basic human psychological phenomenon,the emergence and development of consumer psychology,consumer psychology influence on product design,and then from the consumer psychology demand psychology and cognitive psychology in the analysis of two aspects.Firstly analyzed the basic characteristics and development trends of the consumer demand psychology,through the analysis of the demand level theory of maslow's psychology to get inspiration,from the consumer to product functional requirements and emotional needs two aspects to explore its influence on the domestic washing machine design,it is concluded that the use of washing machine design for foundation in consumer demand and constantly meet the emotional needs of the consumer's point of view.Then,the formation and characteristics of consumer perception psychology are analyzed,mainly in two aspects: modeling perception and color perception.In terms of shape perception,morphological model is obtained by analysis of principle of gestalt psychology and visual perception,put forward on the basis of modelling psychological perception,both qualitative and quantitative design was carried out on the washing machine.The author thinks that color is the most easy and initial design factor that attracts consumers' attention.It can induce various emotions of consumers and stimulate their desire to buy.This article analyzes the meaning of the color and the psychological effect of color,and emphatically analyzes the design of the color factors,advocate the washer color design should pay attention to the function of the color and the emotion effect,on the basis of a conventional washing machine design color color factors,give attention to two or morethings products era.Based on the consumer psychology of household washing machine,the essay discusses the application of the design process and method,in order to design the process and method of combined type washing machine,consumers demand psychology and cognitive psychology on the major effect of the washing machine design.At the same time,through analysis and research,this article also hope to consumer psychological impact on washing machine design of enlightenment and the method,to related enterprises and designers in the design thinking and design practice to offer help.