On Today's Inappropriate User Awareness In Design Of Vision Leading

New technologies and new demands ushered in the era of Vision Culture and give birth to Experience Economy. That people purchasing merchandises not only to meet their shallow material needs, but to pursue a status symbol in product inspirit. Compared with the past, they pay more attention to psychological and spiritual satisfaction and individual experience through consumption. The emergence of Experience Economy requires designer to study the psychological needs of consumer change seriously, to tap the potential psychological needs of consumer and then innovate the product that can meet high-level mental consumer demands.In this trend, a phenomenon that design repeatedly stressing "people-oriented" still cannot be put into practice in the design development process merits our attention. For some entrepreneurs, design is just a tool in the market competition, a means to promote their products, or just to increase the added value of products. Design that is for product rather than people ignores the right concern to people and nature.Here, only aiming at the phenomena that designers interest in pursuing the vision priority and fancy appearance, and ignore the measure of people, we analyze the design which creates business vision in the sacrifice of discarding design essence. Undoubtedly, this kind of design sets obstacles for the interactive process between people and products, and arises the user' s erroneous awareness. Therefore, though "innovative" and "Colorful", it will inevitably put the cart before the horse and lose itself. At last the article summarizes the understanding of design, and puts forward the only true judgment in the design activity— all-around concern to the lifestyles of human being .