Study On The Development Trend Of Housing Through Advertisement Of Commercial Houses

Housing is not only one of the four basic essentials, i.e. clothing, eating, housing and traveling, of human life, but also an important essential that influence the function and sight of the city. During almost thirty years after the reform and opening policy, the economy in China has increased rapidly. And great development of housing in Chinese city has been brought with the gradually deepened reform in housing policy in the market adoption. Housing should not only be for the market, but also should for the society. Therefore, what is the development direction for the house in the city? And what are people of today pursuing for? Is it the combination of various functions of the housing, or the improvement of the quality of the environment or house itself, or the comfort of housing, or to satisfy various reasonable needs of the resident continuously? All of the above are the problems to be studied.After house stepping into the consuming market as a commodity, the housing design is different from the previous. The first of consideration is market orientation, which satisfy the needs for houses from different social estate. These "selling point" are just from market research and elaborate plan, which reflect certain living needs of people. Under the motivation of the flow of these "selling points", there are some new trends in the housing design in China. Although the intensified pack for those "selling points" can be understood as a commercialized method, there are internal logics concealed inside the packed "selling points". Moreover, those internal logics are the clues that we are searching for. The pushing effect from market economy on housing design gives us the opportunity to understand the housing design more deeply, and to understand the close relationship between the resident needs and functioning subareas, traffic flow, room form, the relationship between each functioning subareas, etc. of the housing suite.This thesis tries to find out the changes in design through concluding and summarizing the development changes and the reasons of the advertisements for commercial houses in Xi'an City since mid 1990s. We can understand the characteristics of commercial houses in different periods longitudinally, and find that, planning for residential area use dispersed measure in order to build suitable environment; dwelling house design change from "quantity" to "quality" continuously, from "expanse" to "connotation", and emphasize comfortable of house to promote building's quality; affiliated facilities systematic, efficient, humanistic. The research will provide great amount of reference materials for housing design in future and help designers to probe for design method of more comfortable houses.