A Research On The Development Tendency And Planning Countermeasures Of Urban Commercial Space Based On Experiential Group-buying

With the rapid development and widespread use of Mobile Internet,people's consumption activities are beginning turn to online and offline from only offline,E-commerce consumption patterns like Online-shopping and Experiential Group-buying become an indispensable way of consumption of people's daily lives.As a new consumption pattern,Experiential Group-buying contacts consumer with business through the Mobile Internet platform,establishes an interactive relationship between consumer and business,makes people's daily consumption and life more convenient,and gets a lot of favors from consumers.Experiential Group-buying has became one of the core areas of E-commerce.Meanwhile,the great potential for development of Experiential Group-buying also attracts attentions from a large deal of business,even the capital market;more and more entity commercial enterprises begin to develop Experiential Group-buying.Because of the close relationship between Experiential Group-buying and entity commerce,it's development must have a certain impact on the urban commercial space.As an important part of urban space,the development and changes of urban commercial space will also affect the whole urban space.Exploring the consumption pattern of Experiential Group-buying,researching the travel feature and decision-making criteria of consumers when doing the Experiential Group-buying,expounding the changes of consumer's space travel made by Experiential Group-buying,and then analyzing the effect that Experiential Group-buying have had on urban entity commercial space,have important significance of studying the development of urban commercial network under the influence of Mobile Internet.This paper focuses on Experiential Group-buying,takes the commercial network space of Wuhan as an example.First,it discusses the flourish of E-commerce market and the challenges of the entity commerce in the time of Mobile Internet,put forwards the necessity of this study.Next,starting from the perspective of consumer behavior,through the investigation and analysis of Experiential Group-buying consumer's travel situation,it summarizes the effects on consumer's behavior in space made by Experiential Group-buying.Then,through the data collection and field research of the entity commercial space of Wuhan,it analyses the changes of urban commercial space of Wuhan before and after the flourish of Experiential Group-buying,namely 2010 to 2015,and summarizes the spatial distribution characteristic of the present Experiential Group-buying commercial space of Wuhan.Based on this,it comprehensive analyses the space travel feature of Experiential Group-buying consumers and the spatial distribution characteristic of urban Experiential Group-buying commercial space,uses the space game theory and commercial district attractiveness model to interpret the mechanism that Experiential Group-buying had worked on urban commercial space,and concludes the development tendency of urban commercial space in the time of Mobile Internet.At last,in connection with the development tendency of urban commercial space,this paper proposes coping strategies and suggestions for urban commercial network planning,and tries to provide useful exploration for the development of urban commercial space in the future.