The Research On Visual Semantic In Product Design Expression

In the time of globalization and information, industrial design that guide productivity as an activity, is formed in the process of development of the products and serves for that. In the process, it is of great significance to the realization of the goal of design that whether the community could interpret and recognize the information expressed through the design plan. The designer expresses this medium through the design, and materializes and reveals the design concepts so as to enhance the communication between the designer and the community, and finally promotes the transformation from design to the real productivity.This thesis aims at exploring the framework of the theory of visual semantic and its practical methods in the design expression of products.Firstly, the thesis begins with the introduction of the theory of the design expression of products. Next, the author interprets the theories relevant to visual semantic. Then, from the perspective of design communication, the author employs the theory of visual semantic as the tool to study the transmission problems of design information in the expression of product design. He classifies the definition of visual semantic in the design expression of products and analyzes the carrier of visual semantic as well as the essential elements for its formation. The author elaborates his opinions in the relationship between design expression of products and the transmission of visual semantic; the classification of the carriers of visual semantic in the design express of products. In the end, the study combines the design diagrams to explore the application principles and methods of visual semantic in the design expression of products...