Research Of Household Product Design Based On Product Semantics

Technological advances in the information age has leaded to the shape of the product gradually becoming homogeneous with prominent technical and functional semantics, and it is lack of modeling and design symbols performance.household products are closely related to human lives, the accelerate rhythm of modern life and the improving living standards caused the the less communication between people, so people need get emotional feelings from the Household products. In order to meet the need of the modeling image and meaning connotation of household products in new era, it brings in and apply product semantics.This paper summaries source, classification, significance, angle and other things of product semantics first of all, and then studies the product semantics expression means, including product semantic prototype selection, propagation mode, semantic rendering method, etc. It explores the design principles and methods of household products, including intelligent household, combing with the semantic expression to identify product semantics design process framework in household products. Based on product semantics theory, it uses the method of associative thinking for conceptual divergence and creation of householdproduct image elements, gets the visual elements of the model; it evaluates household product image through semantic analysis method, and obtains its figurative meaning; it transforms household concept information to obtain image perception by information encoding and decoding method. Combing extracted household product semantic with semantic programs and methods, it carries out the application of product semantics in the household product practice,according to the target feature set for household using scenes, to extract functional roles and symbolic roles of the household products, in accordance with the main characteristic of the prototype, and with the aid of the target audience habits and features to clear and refine household product semantic.From three-dimensional modeling to the simulation model and real production process, it researches the household design semantic extraction and presentation skills, and explores the feasibility and reliability of its application combing with the scheme of assessment.It forms four product semantic design programs of household products based on one word semantic, narrative semantic, semantic context of use and user research semantic from the angle of semantic method, and it uses symbol and significance of different semantic program to make design thinking and innovation in design practice, to blend in the visual semantic and present the connotation of meaning besides the function and the technical level of household product, and provides references for the household products innovative design.