Study Of Trademark Design In The Period Of Republic Of China

The Chinese modern trademark origins from the beginning of the 20th century, the Republic of China short history is the modern trademark design from the seed to the development as well as the formation important historical stage. Blends, under the elegant vulgar interflow time background in China and the West culture, the square inch between trademark designs is graphics design important constituent, its style vicissitude has manifested the modern China plane design idea advance course. Follows the current massive printing which hands down from generation to generation to be fine, the design has a special inventive mind in the Republic of China trademark may see the Republic of China time trademark design the development course: The 20th century early time trademark design has manifested the initial imported product imitation with the traditional culture union, form and so on design theme and modeling localizations transforms; To the Republic of China later period, the designer introduces the Western modern design idea positively, the trademark design by old-fashioned person's drawing, practicalizes -like the trivial technique innovates for removes the decoration, uses the most basic circle, the side, the straight line bright geometry modeling. This article in carries on the reorganization to the Republic of China trademark above the foundation, the macroscopic perspective Republic of China cultural context, the design ideological trend, to the Republic of China time trademark design style, the theme and the characteristic have carried on the analysis, the induction and the summary. The paper ending part to the Chinese native place symbolized the development environment, the sign design the new criterion as well as the Chinese native place symbolized the development demand and the direction has made the analysis and the forecast, proposed some beneficial views for the modern trademark design. With the millennium the big curtain already to open immediately, globalization tide is irresistible. After more than 20 year reform and open policy, our country graphics design receives external cultural day by day the influence, its society and the cultural context have the similarity with the 20th century early times. Studies on near modern stage the trademark design regarding to inherit and to carry forward the outstanding traditional design idea, seeks the reasonable design way as well as the development outstanding native place designs the culture to have the positive significance.