Exploration Of The Communication Coding In Area Of Morphological Semantics Of Product

After entering the age of information, with the scientific and technological progress and socio-economic prosperity, well-designed products become the center of visual culture today. But many products in our life make the users feel confused and difficult to understand. The phenomenon of "black box" are very ubiquitous, which is a new problem in the age of information. Under these circumstances, product semantics which based on the theory of design semeiology emerged as the times' requirement, and make it possible to resolve these problems. On account of the developmental localization of morphological semantics, product designers lack tools to express morphological semantic elements reasonably, and it caused the confusion of product semantic expression and dissatisfaction of demands of consumers. Therefore, this thesis put forward a conception that we should analyse these design problems from the side of morphological semantics' communication, and make the communication coding of morphological semantics as sally port to resolve the problems of product design.Firstly, this thesis analysed the related contents such as theory foundation, structure and communication of morphological semantics. Secondly, this thesis explored the communication coding of product semantics from the aspects of conception, contents, structure, types and principle of creation. Thirdly, this thesis established a communication coding model by the method of sort research and exemplum, and provided it to product designers as tool in order to express morphological semantic elements reasonably. Furthermore, based on the previous research and analyse, this thesis explored the applied method of communication coding model, and used the design of notional toaster as practical case to validate model and applied method.In a word, this thesis had analysed the communication coding of morphological semantics, established a communication coding model, and explored the applied method of communication code model. All of these research will be helpful to advance the designer's ability to resolve problems by use product semantic theory, and to make product design satisfy the demands of consumers ultimately.