Modern Packaging Design Without Decorative Arts

As the saying goes "People have to clothes, the Buddha to Gold" is about packaging. With the modern society the rapid development of commodity economy, commodities in the market increasingly competitive and constantly updated products is a more efficient way to attract the attention of consumers, packaged as an integral part of the goods. Wide range of packaging and advertising convey a greater variety of information, greatly enriched the cultural life of our material and spiritual life. As a business or businesses important marketing tool for merchandise packaging, and how are we able to do performance Commodities natural attributes, but also can put this message across to consumers of goods and their sale out and to occupy certain market space of the final to win this market competition has become the basic task of packaging designers. One effective means is to use simple and more influential in the visual language to attract the attention of consumers, giving them a visual delight while enhancing their knowledge about products, and gradually increase the brand among consumers of goods visibility and value, and quickly occupied the consumers of visual space and mental space, to promote completion of their consumer behavior.No decorative art and design as a simple design packaging design in the enormous potential of the source. In this paper, packaging design of modern "over decorated" This phenomenon, first from the starting level of the psychological needs of people, through the "no decorative art" in modern packaging design status quo, existing problems and the necessity and discussion of the role, to explore the modern packaging design without decorative arts. Thus giving rise to the common life of the people until the development of social and experienced in the past to today Reexamination to explore their feelings the Chinese people's art foundation, and according to their own practical experience of these issues raised relative solution:overall grasp of packaging, considering the layout design, well-selected row of text, clever use of color, emotions and promote green packaging, simple appropriate packaging, in the artistic form of breakthrough innovations in packaging materials and the structure of a breakthrough innovation, focus on product cultural function, that their products packaging design in order of beauty, to find elements and the internal relations between elements, and practical, social, market close analysis.In short, no decorative art and design is not completely abandon the decorative arts, is not simple, but not subtraction, but highly refined design elements, design ideas more clearly, more work-oriented visual impact, more stylish, more environmentally friendly, better meet the needs of social development.