On The Color Of Hybrid Cars Based On The CMF

CMF is the abbreviation of material/color/finishing. At one time, the concept of product color in our hearts just spray layer of color on product casing, most of the enterprises have not set clear color strategy, not to mention specific professional materials research and trend forecasting process. CMF research now has become an effective means of product differentiation. Innovation on color, material and finishing enabling products to attract different consumer groups by unique and personalized exterior design.Based on analyze the CMF research of Siemens, IDEO, Motorola, Konka and other enterprises, this paper summarize the common methods of CMF study:1, the industry market analysis; 2, cross-product research; 3, on authority fashion trends analysis; 4, Evaluation of consumer preference; 5, expert interviews; 6 establish CMF laboratory.In this paper, a market analysis, user preferences and the authority trend analysis of three methods on the color of new hybrid vehicles. The results show that:1, through market analysis, color of current market hybrid cars point to two important directions:colors to strengthen science and technology of hybrid cars, colors to highlight environmental performance of hybrid cars; 2, according to the model and market positioning, there is a big difference in color preference of users:Economical car market position a stable income consumers, a large number of target consumer group in the price range, therefore the demand for color of economical cars is relatively diverse. Bright, light, stylish color is the Preferred choice of these consumers; There is a slight convergence on colors of mid-range car compare with economical car, but not unduly solemn. High-end car market positioning for the success people of businesses, and generally use for both household and commercial, so the color of high-end car is generally thick and calm.3, by the trend report of DuPont, PPQ China Fashion and Color Association, the silver department will continue to pop, in addition, black, white, gray and cool colors such as blue-green will be the main choice consumers want to buy in the future.In summary, this paper proposes a new trend of hybrid vehicle color: Combination of technology and environmental protection. Then express two color theme of "Nature·Purity","Technology·Texture", and made the theme image and theme color palette.Design create outstanding function for product, color, materials and surface finishing given them a unique personality to attract new consumer groups. Compared to other means of efficiency improving, the use of popular material and color to guide the production can get the most added value by the smallest input.