Font Size: a A A

To Convey To The Commercial Exhibition Space Of The Color Symbols

Posted on:2011-10-09Degree:MasterType:Thesis
Country:ChinaCandidate:Q LiFull Text:PDF
GTID:2132360308976761Subject:Art of Design
Abstract/Summary:PDF Full Text Request
German philosopher Cassirer said: "People are the symbol of the animals" can be seen, symbols and all areas of human life is closely related to human society, it is a communication tool. Symbols are in everywhere. The symbol of the generation and application of color is through the development of the arts in the history of mankind has always, it is the particular time and the people in the accumulation of living and social conventions to follow the formation of a common color scale, is a special kind of communication. Research topics related to the rise of color symbols in recent years, it is to penetrate the strong momentum of development in various disciplines. With the color semiotics and reflect the market value, it is also deepening its understanding of, the use of color symbols will also be called a trend.Commercial exhibition Design "display design", from the point of view of space are divided into interior design direction of research areas, but it is in nature or in the design of expression in design, display design are sufficient to become a separate research direction, in fact, many universities have Reading the article from different angles show the color symbolic space, that subject name "to convey to the exhibition space of the color symbol" - is based on semiotic theory, the color physiology theory, color psychology, color theory, and fundamentals of marketing further in-depth research carried out, in addition to its interior design and lighting, and decorative materials, local culture is also closely linked with theory and practice of double significance.This article first from the "symbol" of the concept of limited starting, one by one the signs and symbols related to the concept of color, the color symbolic of the formation of different types, and compare the color difference between symbols and other symbols; then from the color of symbols for the main exhibition space of the function and role, analyzes the color symbolic of consumer value and with the display space between the contacts and role; further detail of the display space color symbols of several semantic composition, including the function of semantic, emotional semantic and social semantic . Through these chapters of bedding, focus analysis summarized the color symbols in exhibition space in the semantic expression, which is innovation of this paper, which includes geographical expression, emotional expression, the role of expression and so on several color symbols semantic expression Such analysis and the conclusion is based on "people-oriented" point of view first, and by "people" and "culture created by man" point of view and conclusions. Finally, the case analysis to convey the interpretation of color in the display space in the symbol.
Keywords/Search Tags:symbol, color symbols, commercial display, semantic composition, expression
PDF Full Text Request
Related items