Research On SWOT Analysis And Development Countermeasure Of Chinese Insect Pesticide Industry

The so called insect-virus pesticide developed from the insect virus, a kind of pathogenic virus which parasitizes insects, is one of important biological pesticides. The insect-virus pesticide provides a new approach to agricultural pest control. To a newly industry, the insect-virus pesticide is facing more difficulties and problems in the process of development. The focus of this study is to promote the continuous development of the industry by playing its strength and using favorable external factors reasonably. This paper summarized the researches about fundamental and application of insect virus and status of insect-virus pesticides both at home and abroad from literature review and investigation. And on this basis, the strengths and the weaknesses of the development of our insect-virus pesticide industries, as well as their opportunities and challenges were analyzed concretely by SWOT analysis theory. Finally, the development strategies of insect-virus pesticide industry were put forward based on the SWOT analysis matrix. We get the conclusions as follows:(1) The best strategy of the development of insect-virus pesticide industry is SO Growth Strategy. To expand market share, enterprises should take the advantages of their own products and give full play to the role of policy support.(2) Strengthening policy support. Government should formulate preferential policies to promote development of enterprise, strengthen technical publicity to boost product promotion, and regulate management of pesticide industry to avoid the vicious competition.(3) Strengthening scientific research and promoting the achievements transformation. Enterprises should take investing more for scientific research, strengthen communication and cooperation with research institutes to accelerate the commercial transformation of scientific research, and save powers for industry development.(4) Strengthening management of enterprise, promoting industrial development. Enterprises must build their own brands by strengthening personnel training, identifying market positioning accurately and insisting to technical marketing route, as well as integrating small and medium enterprises.(5) Strengthening market development, building system of standard utilization. Currently, the major markets of insect-virus pesticide are forestry and ecological agriculture, but the market space is limited. Therefore, it is emergent to exploit the conventional agricultural market. To achieve this goal, we must teach famers plainly about the principles of highly specialized insect-virus pesticides and their using skills. Therefore, we must establish a system of standard utilization of insect-virus pesticide.