The Research Of Development Strategy Of SZG Hospital

Strategy is connected with company's wholly developing targets and long-term profits. Every successful company has a good strategy, while defeat companies often have wrong strategies. So SZG hospital also must draw up a set of useful strategies to have a good future. According to the normal course of strategy managing, considering the background of the industry and SZG hospital, the essay analyzes briefly the outside environment of SZG hospital, which includes policy, economy, technology and culture environment. Then, the essay introduces Michael Porter's five-strength model to analyze outside environment systematically. At last, it concludes that the hospital is facing medium degree risk now, but the risk will increase. Then, the essay research the inside abilities of SZG hospital, such as tangible and intangible assets, HR, and so on. Moreover, by using VRIO model, the essay obtains such results as follows: Intangible asset, sales ability and material cost can provide continue competition advantages. Other abilities (e.g. obtaining resources, technology and research, managing and HR) lie in the normal level. While company scale is its disadvantage. No. 5 chapter researches the outside opportunities and threats, and inside advantages and disadvantages. Then, by using SWOT matrix to match above 4 points, the essay draws up a wholly developing strategy—becoming as a Chinese medics hospital, which is the most typical in Chongqing. At last, it points out the manipulating orientation of the strategy, such as completing hospital's organization structure, improving inside managing, break resources bottleneck, building excellent employee team and cultivating excellent company culture etc..