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The Research Of Development Strategy Of Chongqing BS Hospitals

Posted on:2009-01-19Degree:MasterType:Thesis
Country:ChinaCandidate:M ZhuFull Text:PDF
GTID:2144360272473482Subject:Project management
Abstract/Summary:PDF Full Text Request
Strategy is connected with company's wholly developing targets and long-term profits. Every successful company has a good strategy, while defeat companies often have wrong strategies. So BS hospital also must draw up a set of useful strategies to have a good future.Taking BS Hospital as an instance, this paper involves around the developmental strategy of the hospital, and expounds the points of views as the following: Firstly, this paper tries to provide relevant research materials for the developmental strategy of BS Hospital in terms of the developmental situations of medical industry, strategy management in hospitals home and abroad. Secondly, this paper demonstrates the outside and inside situations of BS Hospital, and analyses its external opportunities and threatens, interior advantages and disadvantages, inner management ability. This paper also deals with BS Hospital's competitive abilities, trying to reveal its core competitiveness. Thirdly, this paper probes into strategic aims orientation and competitive strategy selection which BS Hospital may try to carry out. Lastly, this paper makes clear the current strategy orientation of BS Hospital, and proposes good solutions and measures for the developmental strategy of BS Hospital.At last, it points out the manipulating orientation of the strategy, such as completing hospital's organization structure, improving inside managing, break resources bottleneck, building excellent employee team and cultivating excellent company culture etc.
Keywords/Search Tags:Value Chain, SWOT matrix, Development Strategy, Competitive Advantage
PDF Full Text Request
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