A Study On Private Hospital Developmental Strategy

In china,reformation of hospital's management system has always been the hotspot of sanitation innovation,and healthy development of private hospital is the most important. After reformation and open of china,the new issue on how to manage the private hospital in good way and make them to serve better for the patient and the society need to be discussed in the height of strategy.The private hospital must carry out the strategic layout as well as a true corporation,and have to find out a commercial pattern fit for them.The commercial pattern,the same as the enterprise orientation,would be the significant consideration on which the corporation put for ward the strategic layout.The layout and innovation of commercial pattern is the key point whether the corporation stratagem is successful.Therefore,the paper aims to put forward a management strategy based on theory for the development of private hospital through deeply and completely analyzing the case of AIER eye hospital.Along with new century arrival,the private hospital's condition of business has had the very sweeping change.No matter which type hospital,all have its own unique strength and weakness,meanwhile has had the opportunity in the market struggle unexpectedly and from different threat.As private hospital,if want to participate market competition,has these restriction is very normal.As private hospital superintendent,must understand the hospital's strength,weakness,opportunity and threat.And must exert strength,conquer weakness,using opportunity,eliminate threat,then hospital could fred the development the space and the growth opportunity,and keeping the superiority in the competition.It can conclude that it's imperative for the private hospitals to set up their own strategies for further development as early as possible.However,there are so many strategies to choose and one can not expect any single of them can be always invincible.The strategic mode depends on the hospital's own size and specialty.So hospitals have to choose suitable strategies according to different circumstances.In a word,the option of strategy modes should depend on the specific situation of individual hospitals rather than imitate others blindly.The main structure of the study follows such steps as identifying,analyzing and solving the problem.In the first part illustrating the motive of the thesis,through to domestic and foreign obtains the private hospital implementation strategy about the private hospital research present situation's analysis to plan imperative.The second part introduced this article rationale and the analysis method,including strategy management theory,core competitiveness theory and SWOT analytic method and so on.The third part introduced the private hospital in our country and Hefei development present situation and through investigation and analysis we can find the private hospital have some questions which appears in the developing process.Then in the fourth part analyzing the macro-environment and the inner environment as well as competitive environment all the private hospitals faced.In the end by using one hospital as example providing the method of choosing suitable strategies for the hospitals on the basis of the SWOT analysis and strategy-selected matrix according to their own environment.The idea of producing values for the patients is carried out in the development strategy of private hospital brought forward by the paper from beginning to end.The private hospital must in possession of the core competitive force,realize completely the external environment,pay high attention to the macro governmental policy,recognize and continuously improve the hospital' s strength,face exactly with the chance and threaten, shape with strategy layout fit for internal and external environment,and finally could obtain rapid development and persistent competitive advantage.