| Rapid development of modern society is a society that society is the development and constant change, in economy, technology, and culture, without exception, in the event of profound changes. Into the twenty-first century, this trend more apparent. Advertising to promote economic and cultural development as an important tool of change and development is no exception, and in today's social development play a more important role. This paper advertising a key member of the family-an Exploration of Post-modern ads. And focus on the design of the language after the style of modern advertising and building methods, as well as post-modern advertising manipulation of consumer behavior consumer research and analysis carried out.Speaking of post-modern advertising, it can not help but say "postmodern," and "postmodernism." Therefore, this second chapter in the first chapter, a brief introduction what is post-modern, what is postmodernism, postmodern context, the emergence and development process, a rough analysis of the main features of postmodernism. Then the "modern" and the "post-modern" forms of advertising compared to explain the main features of post-modern advertising.Advertising exist in the commodity economy in society. Advertising with the changing times, its own forms and design concepts, design techniques and other aspects are also economic and social development with the constant changes taking place. When a large number of similar products in modern society, when flooding the market; when the difference between similar consumer goods has been gradually digested the value inherent in the product itself has become insignificant when the property; When consumers shift from the material needs for goods spiritual needs for goods, consumer shape from the original material is now selling to the spirit of communication and then to the conspicuous consumption that time, in order to better stimulate consumer products bearing the brand's image and products to its intrinsic cultural value becomes especially important. As a result, the design of promotional advertising form from the "modern" to "post-modern" post-modern ads on this "too-apparent", and also intensified in advertising design to the "post-modern" interpretation of the various features to the ultimate. In the third chapter, the design language from both the style and construction methods, in the "modern" and "post-modern" form of comparative advertising, the elaborate design of post-modern advertising techniques used and the main features of the performance. Through the post-modern way of advertising design and construction of the exposition, we can understand the initial post-modern forms of advertising is to influence consumer behavior and control their consumption.Post-modern advertising with its novel design techniques and unique design of psychological manipulation of the mass consumption, will be described in Chapter IV how to use the post-modern advertising with relief, emotional persuasion, philosophy and visual orgy convince instill way for consumers unprecedented audio-visual experience with shock, while manipulation of consumer behavior. When consumers are advertising in the post-modern rendering of the emotions and create atmosphere impressed when consumers unknowingly been infected by assimilation to be persuaded, in the advertising Attractively designed ad in the Context of willing The ad became a "prisoner."As we revel in the Western world created by modern advertising after the beautiful scene, my ads are under the Western idea of the impact of post-modern advertising, and the collision between Chinese and Western culture make China's advertising spending in Western culture and Chinese traditional culture, caught between growth spread. To this end, in the fifth chapter, the author will combine the local culture of China, discusses the post-modern forms of advertising in China's development and circumstances.Finally, a summary of the text, and look after the future development trend of modern advertising.
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