| According to Diderot,"man is a compound of sincerity and hypocrisy,the good and the ugly".We cannot simply define a person,nor can we simply design a character.Animated characters are taken from life,they are artistic reflections of society and people using the language of painting,and they are also a platform for the director to express himself.As a subjective creation,the character,appearance,and plot are all created by human beings,and the things and characters that appear are designed.The character is not a fixed formula,and the character design can be similar but not completely similar.Among them,the antagonist is the main subject of this paper,and its change is more prominent compared to other elements in animation,and at the same time,because of the complexity of the audience level,it enters into a deeper exploration of the character itself.Similarly,the antagonist,as a part of the animation work,also comes from the artistic processing and secondary creation of life.In today’s growing audience base and cultural exchange and integration,technological development shortens the distance of culture,the spread of culture promotes diversified demand,the growth of demand prompts the building of platforms,and the increase of platforms means the starting point of creation tends to be unified.For creators this is both an opportunity and a challenge,it requires a multidimensional richness of antagonist design to better stand out among many works.This paper takes the antagonist as the main character and explores the transformation of the creator’s design of the antagonist in the evolution of the times and social and cultural changes,as well as some commonalities in the transformation.The paper study the aesthetic value behind the change of the negative character design,to explore the trend of the change of the negative character in character design,and to discuss the internal and external factors that lead to the change of the design in conjunction with the cultural trend,so as to provide some reference for animation creators and guide my artistic creation. |