The Influence Of Post-Modernism On Chinese Advertising Design

With the development of globalization and Information technology, the innovation of economics, politics and cultures has brought many changes, which proclaims the occ- urrence of post-modern. This paper puts emphasis upon analysis and research on the ori- gin of post-modern, types of performance and reaction of advertisement project in china towards trend of post-modern. Post-modern design can be divided into seven categories: manifestation of restoring ancient ways; manifestation of drawing by hand; character ori- ginality; ideology; digital science; preposterousness and cameral synthesizing types.Me- anwhile, in terms of combination of traditional Chinese cultures and post-modern cul- tures, it has been deeply analyzed that post-modern advertisement styles in 1980s, 1990s and the turn of the century in china.Conclusions can be drawn that it is essential for the creation of post-modern advertisement to both take in its originality methods and theory and keep away the side effects. Most of all, autochthonous advertisements should lay em- phasis on pumping originality from traditional cultures in china and creating more adver- tising styles with Chinese characteristics on the basis of post-modern. With integrating local resources in mind, we should exert ourselves to exploit brand-new thought of Chi- nese post-modern and promote the value of post-modern advertising creation. Ultimately, advertising works with Chinese post-modern nationality should be harvested.