Script And Animation

This paper made the comprehensive research about the domestic animation script problem one by one. The script plays a very important and decisive significance for cartoon. We can say that the commercial animation shot, style, hue and so on serve the plot. Therefore I hope that by analyzing the crux of domestic animation script we can clearly understand our shortcomings. And try to find a practical solution.In the first chapter, I analyze the particularity and importance of the animation and animation script. And through the analysis of the process from prosperity to decline about the Chinese School Animation we can concretely demonstrate the argument.In the second chapter, first from the source this paper finds and analyses the reason of the domestic animation failure. Without good script source the animation industry would be no good source. We shall look for the way out in the United States, Japan and the other animation industry developed countries .From the development of support original cartoon industry we shall promote animation industry. Well combining low–cost cartoon industry we can move entire animation industry development.In the third chapter, we should formulate that the domestic animation script is short of the"cultural identity", from that the result will happen. Through the analysis of the positive and negative example we can prove that the"cultural identity"is very important for the audience and the"cultural identity"will influence the box office. Finally, through the analysis of《Mulan》script we provide another solution.In the fourth, we emphatically describe the importance of"times"for animation script. First from the success and failure of《Little Soldier Chang Katse》 we can analyze how"the times"influence and change the audience's aesthetic orientation. From the success of《Pleasant Sheep》we know that the times how make the audience resonate. Finally, through foreign successful case we provide a new idea—Old theme can also embody the new viewpoint.