The Revelry Crossing The Century

As a standard-bearer of New Year's Film in Chinese mainland, Feng Xiao-gang has set a fabulous example for the construction of the mainland genre film's native characteristics, which has won not only the success of market but also the high reputation of the public. In his more than 10 years of the New Year's Film creation, his own unique artistic style has been formed gradually and the particular scenery of Chinese film market has been emerged too. The indispensable enlightenment and reference significance has been provided to the innovation and development of the Chinese film.Using the theory of Revelry as its theoretical support, the origin of the New Year's Film, the commercialization localization of his New Year's Film, the unique Feng's humor, the carnival of language, the carnival of postmodernist and the future of the New Year's Film were systematically analyzed and read, as well as concretely analyzed combing his movie text in this paper, which elaborated the secret of the market-orient film's success and explained the phenomenon. Based on this, the unique style of Feng Xiao-gang's films has been summarized to carry on the beneficial exploration for him and his films.