A Communication Interpretation Of The Copycat Culture

The year 2008 can be called"the year of copycat", which can be seen from the copycat mobile-phone,copycat TV series, the copycat Spring Festival Party and the copycat passing of the Olympic Torch. In 2008, the copycats became really in. However, it is not from the year 2008 that the word copycat appears. Since the 1980s, there were already many kinds of copycat products in China. At the beginning of the Reform and Opening Up, most of the high-tech products and civil industries in our country had already showed the characteristics of copycat. In 2008, as mobile-phones produced by infamous companies were called"copycat mobile-phones", the word copycat swept over the whole nation and the word itself even brought about series of phenomena. What's more, copycat had already become a cultural phenomenon rather than economic phenomenon.How did a long existing word become so hot all of a sudden? It's because when the word spread from economic area to other areas, the other areas made a joint effort to make the word even more popular. As copycat got accepted in the economic area, under the post-modern context and a relatively open political environment, it soon spread to every area of the society. Transforming from an economic phenomenon to a social phenomenon copycat drew attention from the whole society, in the name of"not of the main stream, diversification", the word copycat rooted in the soil of the public culture.Although many people do not recognize copycat culture,I believe that the birth and development of copycat culture is reasonable. In this article, copycat culture is defined as the economic field, the field of media and civil area. This division can be more comprehensive summary of copycat culture, and can be targeted to analyze the areas of copycat culture, divided into five parts.The first part, illustrates the significance of this topic, the status of research, the focus difficulties and innovation of this paper, the research methods and research ideas the text used.The second part, starting with the definition of the word copycat, this part concludes the range that copycat covers, including the economic sphere, the media and civil areas of the field. Then lists the copycat representatives of each area, General macro the copycat culture, summarizes the process that copycat spread from the economic area to the cultural areaThe third part, analyze the communication elements (communicator communication channels and audience) of copycat culture from the perspective of communication. Clarify the composition of communicator and audience, and the motivation for dissemination and acceptance, and what impact does the communication channel bring.The forth part, analyze the copycat culture from the post-modern and post-modern communication thought. First introduced the post-modern background of the copycat culture, then discuss the post-modern that the copycat culture and the copycat culture's communicator and audience contain.The fifth part is a general statement of the copycat culture. Discuss the evaluation of copycat culture, and put forward a prospect.Purpose is to allow more people to re-understand copycat culture, to understand the emergence and development of the copycat culture. Also hope to provides some feasibility basic theory for copycat culture.