The Research Of Literature Narrative In Post-modern Consumer Culture

Literature Narrative in the 1990s to the inspection apparently is not limited to literature itself, both are not limited to the aesthetic standards, and not limited vulgar literary sociology. And the need to keep an open perspective, dialectical thinking and uses of semiotics and post-modern theory, feminist criticism and theory resources to conduct research. Since the 1990s, not only in literature and the environment, profound changes have taken place in production mode, Aesthetic literature itself but also an important paradigm change. This transformation has changed the way people aesthetic experience, but also the people's cultural experience. Therefore, we tour from the social and cultural context of this period must start changing, and to reveal the motivation for such a conversion process and characteristics. this paper intends to focus on the current reality of cultural context, Cultural Context literary consumption as a cultural phenomenon to observe that the literature on the production and dissemination explain and interpret and re-adaptation to the contemporary cultural production and reproduction system for observation, trying to elucidate literature since the 1990s paradigm change, the development of its mechanisms.The paper consists of four main components.The first part is about modern consumer culture theory. Different historical periods have different connotations of the consumer culture. So far the human consumer culture can be broadly divided into three stages, namely pre-modern, modern and post-modern consumer culture. In this paper three times the consumption of different cultural connotations as you explore the depth of modern consumer culture after me. As the post-modern consumer culture in China and the background of the specific conditions, this part of China's consumption of cultural identity so described. Generally speaking, we are not a consumer society, but our society is a consumer society has a number of characteristics. Moreover, literature and culture are some of the advance, it does not keep with the times and mechanical skills. Therefore, China is in the modernization process, the development of high-speed production, "the fast-growing" consumer culture. In addition to Western consumer culture with the basic characteristics, it also has many of their own characteristics. The growing consumer culture flourished, and the whole social and cultural context of the profound changes -- People spend philosophy, consumption patterns and consumer behavior change, it is bound to pose a huge literature and profound impact : the legitimate pleasures, sensual desire, the illusion of reality and literature of the incident.The second part is about the literary fashion trends and their causes. As a cultural component of the popular fashion and pop culture characteristics, Literature has been largely fashioned. Especially in the consumer society, with the largest area of consumer culture infiltration, literature and the popularization of Fashion intensified. Since the 1990s literary fashion with the following patterns: the performance of material beauty and personal narrative of ethics. Its causes are complex and external factors is the role of the media and business principles and the role of capital nature; internal writer is the main Writing shift change and literary mode of production changes, and so on.The third part is about the new generation of the narrative strategy and the performance of physical and chemical beauty trends from this point of Narrative Literature discussed the change and development. Vanguard historical novels for debris collage despite the rational rich connotation of the directivity, But human desire for the performance of the Vanguard novels constitute the core content. And the new generation of novel life for debris mix is a totally based on the current reality of social life in the description of the objective, the presentation of desire rooted in the reality of the soil. Cenozoic novels both personal and profound prints also have a secular universality. When rescuers aesthetic value to the time, and when literature is closer to the merchandise, post-modern literature showing an interesting phenomenon, Literary tastes a shift change, literary aesthetic form of reflection "objectify" connotations.The fourth part focuses on the ethics of personal narrative. AS the rise of Vanguard novels, from the grand narrative began to turn personal narrative, and then follow up with the new generation of private writing, to complete a personal narrative. However, this brought to the literary aesthetic significance is not confined only to itself, More importantly, this shift is accompanied by the inherent aesthetic literature constitute a change -- Personal Narrative of the moral stance. Since the 1990s literary aesthetics constitute a fundamental change, Consumption is the era of ubiquitous commercial principles affected the results. On one hand, in order to go beyond the aesthetic norms grandfather, a writer who made a conscious new banner with a new aesthetic principle to establish their status; Meanwhile, the cultural context of the profound changes commercial principles embedded in all areas of society, which has greatly changed the environment for the survival of literature and the mode of production, Literature is bound to make a comprehensive adjustment.Through the above studies, we consumption Cultural Context literary narrative form, and aesthetic paradigm turned into the preliminary exposition. In fact, whether literary works into literary history, would remain, depends on many factors. It is not difficult to imagine, regardless of the status of literature and how future development. The scholars′point of observation and evaluation of standards is a matter of opinion, not the same. Moreover, with the development of society and culture, many of the traditional aesthetic norms will be made by new aesthetic principle replaced. The existence of different literature, scholars will enter the vision; will also be given a different value judgment and status. With an open mind and look at the changes in the development of literature, this is the diversification of today grasp of literature and literary premise for the future.