Coat Of Arms Of The Modern Logo Design

Logo is a symbol of spiritual culture, with the trend of globalization of business is increasing, marking applied in many industries more and more widely. The coat of arms as a symbol of the cultural symbol, not only in Europe, and even the visual symbol system in the world occupies a very important position. The rapid development of science and technology today, printing, photography, design and image transmission of an increasingly important role that such non-verbal transmission and language development of a competitive counterweight to the power transmission. Signs, is one which has a unique delivery method.The use of traditional elements in the design of the use of which has just started, more and more acceptance of foreign language. The heraldic design is a European-designed mainstream culture, its logo design industry in China is not uncommon, but there is no clear design idea, merely a simple European-style symbols to be used. This paper marks a cultural perspective from the coat of arms in the logo design in-depth study of the status and trends in the use of modern mark the important position in the enterprise to explore the coat of arms in China, or logo design in the area of the world's development prospects. From another point of projection that the Chinese logo design trends,This is China towards the world of visual culture has a very important role; both from a theoretical point of view or the development of a modern fashion industry from the point of view, coat of arms in the logo design of a successful enough for us to reflect on and explore the visual culture of China in the future development.Paper lies in innovations in research methods for the coat of arms, coat of arms before a number of domestic research methods are the objective reality of the elaborate coat of arms, coat of arms or just reference the contents of this paper is not only an objective of the coat of arms analysis, but also through an extensive literature analysis, theoretical analysis, comparative studies demonstrate a variety of methods to analyze the coat of arms. From the perspective of innovation demonstrated in the coat of arms in the modern logo design status and significance.Paper first sign from a theoretical point of view to understand the emergence and development process and national visual symbols and cultural development situation, to find out the geographical and cultural differences, from the nature of signs to start to study the coat of arms in the sign in the development of an important position and how theoretical results will be applied to modern design, to carry forward the traditional culture. Visual Communication Design from the perspective of the signs of the impact of visual culture, in the heraldic system, the research process, focusing on understanding the development pattern of heraldry and its cultural connotations. And in-depth digging national visual symbols of research, exploring the traditional symbol of the continuity of society in the future.Namely, the succession of traditional culture, while strengthening the role of visual symbols, visual symbols for the Chinese culture and the development of theoretical basis.Papers by domestic and foreign literature through the analysis of research results about the coat of arms, its academic status and academic gaps. Through the analysis of semiotic theory, in-depth study of heraldry history of cultural development in Europe, in the modern visual symbols of status and role, combining Eastern and Western symbols of cultural, geographical differences of the symbolic sum up the impact of cultural development, logo design proposed in the system of visual symbols under the new trend.