Application And Analysis Of Phoenix In Modern Symbol Design

In TwentiethCentury Pacific Song,Liang Qichaowrote,'There are four ancient civilizations on the earth which are China,India,Egypt and Asia Minor.' Later,'Asia Minor' was amended as Babylon.Since then,'four ancient civilizations' emerged in Chinese academia.As the cradle of human ancient civilization,each country had its own culture and legend.Ancient Egypt Pharaoh called himself the son of sun god'.Dominator of Babylon,Hammurabi,called himself 'descendant of the moon'.Chinese emperor called himself 'the son of heaven'.With eight-thousand years history,China revered nature,understood and respected life and speciesunder the evolution and sublimation.Therefore,dragon and phoenix with extraordinary fusion strength became totemism,symbol of spirit and cultural identity for entire nation.In a sense,Chinese people are descendants of the dragon and phoenix.Since the Neolithic age,image of phoenix with blurry concept,undergoing from ancient times,spring and autumn,Qin and Han dynasty,Wei and Jin dynasty,Song and Yuan dynasty,Ming and Qing dynasty to now,smelted,absorbed,inherited,created and finally became the second national symbol in Chinese civilization,ranking only after dragon during eight-thousand years.The phoenix symbolized harmony and happiness must shine for its beautiful posture and last forever.Modern symbol,expressing core content by simplest visual language and explaining certain thing or brand by combination of illustrations and words,is essence of vision and thought.With development of modern industrial revolution and high social mechanization,the world inevitably accelerates fusion and intersection under the background of intelligentized times.Especially,rapid development of internet and information revolution brought by high technology all make modern symbol carry mission for the future under the background of new times.How to create and design visual symbol,has individuation of different national cultures content and unification of global recognition function,is direction which modern designers should positively seek and pursue.That is also significance for this research subject.In reports of the 19th National Congress of the communist Party of China,Xi jinping,general secretary,pointed out that culture is the soul of a country and a nation.Prospering culture makes prospering national fate.Strong culture leads strong nation.Without high self-confidence of culture or cultural prosperity,China cannot have great rejuvenation.Therefore,deeply digging national spirit,thought and moral rule what contained in Chinese national great culture,combining with features of new media times,inheriting and innovating,taking the attitude of swallowing everything,seeing through the eyes of practitioners,showing beauty of China and charm of the Orient by creative cultural symbol,all those are cultural missions of contemporary designers.