Study On The Application Value Of Heraldry In Contemporary Logo

The coat of arms is a set of colored graphic symbols and identification marks with specific forms and rules.Since the Middle Ages,heraldry has been reuse,It is exclusive to an enterprise,organization,family or individual.In the long process of development and evolution,the heraldry continued to spread and spread to all areas of society,and maintained a strong vitality.In recent years,with the deepening of domestic and international cultural exchanges,heraldry has been widely disseminated to the country,heraldic graphics are also more and more applied to many areas,especially in the heraldic logo The most common application in the design field.The application value of heraldry in modern logo is the theme of the application of heraldry in the mark,focusing on the existence value of heraldry in modern logo,With the visual effect of the coat of arms in the modern logo,the value of the heraldry in the logo and the application value of the coat of arms in the design of the logo as the main research point,combined with the concept of the heraldic,history,culture and development,Combing the internal and external links of the article and the mark,and a large number of references and analysis of domestic and foreign contemporary heraldry in the field of the application of signs,look at the existence of contemporary symbol in the symbol.Heraldry plays an important role in the field of logo design,and has important inspiration and practical significance from the characteristics of form to connotation.Heraldry with its unique charm and strong driving force,will give the future design field and even other areas bring new meaning,The deeper value to be us to explore and dig.