The Apply And Research On Emotional Value Of Digital Product Design

Digital product is one important part of modern life, it is a platform for people to communicate, talking, a badge of identity, has permeated every aspect of life. But the digital product is changing the relationship of people and strengthening the private and lonely way of life. Emotional design reflects self-awareness and reflection , it is an return of the emotional thinking of design for people.The article analyses the origin and background of the digital product's emotional design in the round. Take mobile phone, digital camera, personal computer, audio-visual product as example, the article researches the connotation of sentimental value (culture, Brand emotion, fashion and personal feelings ) and extension of sentimental value (modeling emotion, colors' emotion, materials' emotion, emotion of function) .It proposes the design of the digital product should not only simply follow the one-sided value of consumption of people, but should make the right guide in consumption for people , put attention on people's psychological needs, enhance the humanistic content of digital products, provide an scientific and healthy development mode for communication of individuals in society and Sustainable Development, explore one kind of design method or mean both standardize design system of the digital product also meet the emotional needs of different individuals. The emotional value of the digital product's design not only enhance the added value of products , but aslo achieve an important role in right guide to development of social, make the digital products more humanized.