A Research On The Competitiveness And Trade Strategy Of China's Film Industry

Film industry is a great potential sunrise industry in the 21st Century. As a core part of the culture industry, it is a new economic growth point in many countries, and its volume of trade determines the position in the international cultural market. Therefore, developed countries often make use of films for cultural dumping. In this context, it has a long-term strategic significance to analyze the competitiveness of China's film industry and its trade and then find effective ways to improve industrial competitiveness and promote trade.In this paper, the definition of the film industry, its features and extension are briefly outlined. Secondly, on the basis of the basic theory of industrial competitiveness and the evaluation method, it puts forward a theoretical model of the film industry competitiveness, which is constituted by five elements, such as demand situation, operating conditions, financing and investment conditions, captive-product market, policy and legal environment and so on. And it establishes a comprehensive evaluation index system of the film industrial competitiveness, which is made up of the three modules (basic competitiveness, core competitiveness and environmental competitiveness), the five elements, and 13 specifications. Selecting China, America, South Korea, Japan, France, and India as the comparison objects, collecting the data of national film industry competitiveness evaluation index of and using principal component analysis to sort these data and calculate the value and position, combined with qualitative analysis, the competitiveness of China's film industry is analyzed and evaluated. The results show that the competitiveness of China's film industry is obviously at a disadvantage. Therefore, we should focus on the five key elements of China's film industry development to improve the competitiveness of China's film industry. Then, by the analysis on definition of the film trade, its distinctiveness and China's Film trade situation, the thesis makes a reasonable explanation for the slow development of China's film trade from economies of scale, preference similarity, competitive advantage, cultural discount, barriers of intellectual property rights and foreign direct investment. Finally, in the context of economic globalization, the thesis put forward the strategic trade Policy to develop China's film trade and create competitive advantage.There are three innovations in this paper. The first innovation is the point of view. The current research on the film industry is mostly from a certain perspective, such as investment or industrial policy. The paper is not a single study from a particular aspect but an overall evaluation on the film industrial competitiveness. The second innovation is the methodology. As the paper analyzes the competitiveness of China's film industry, the theoretical model and the evaluation index system of the film industrial competitiveness are established. The paper makes quantitative judgments about the competitiveness of the film industry and gives a comparative study on the specific countries. And then it draws intuitively convincing conclusions. The last innovation is the train of thought. This aspect is reflected in analyzing the reasons for the slow development of China's film trade. The paper doesn't use the traditional ideas by cultural and political science, but it makes a comprehensive use of industrial economics and trade theory to explain the reason reasonably.