A Study Of Shenyang-honored Packaging Design And Innovation Of The Continuation Of Traditional Culture

Package design play an important role for the display of goods, transport and marketing. The long-established package design that as the representative of a region and the times presented are showing to the customers. How to extend long-established's cultural from the identity of package design in the new era and how to design a new package design is the main scope of this article.Modern package design design is based on culture and people's demandment. I will talk about their cultural values for the long-established package design which are reflected with the traditional culture and corporate culture . The most important question for long-established package design design is how epurate such a culture then making such a culture becoming the soul of long-established package design.The old goods of Shenyang are developed from this particular Shenyang local culture.So in this issue I will talk about the approach about how to develop and inherit the long-established package design design in Shenyang. In addition to geographic, how to extends the culture in the new era and how to develop the brand in the market economy both are the considering questions. How to put Shenyang long-established packaged to be tourism products in the new era that are recognized by both young and older people is also the need to explore. Therefore, I will talk about re-deconstruction of the brand communication, design elements for Shengyang long-established brand.The new artistic style, traditional culture,spirit of the times and brand-building in Shenyang long-established package design are so important.I also prospect the personal packaged for Shenyang long-established products in the new era.