Research On Design Of Guidance Sign System In Zhuzhou Lusong Business District

Design of guidance sign in downtown business district is a science which is involved in design of sight conveying, semeiology, environmental psychology and human engineering. It combines downtown business space environment and design of sight conveying organically. The design not only embodies a city's function but also is one of the important parts of a city's cultural atmosphere and environmental image. It improves a city's managerial effectiveness and level silently; what's more, it is the embodiment of a city's image and regional culture. The guidance signs in downtown business district create good condition for people's communication with themselves, things and environment. Therefore, guidance sign system is not only a sign and shopping guide but also an important part in a city's environment construction. And a sound guidance sign system not only has the clear function of guidance but also conveys quality of public place and cultural connotation of environment. On the one hand, the guidance sign system is set up for helping people recognize environment when they are shopping in the business district and bringing convenience for them. On the other hand, the system reflects the whole environmental features and it could become one of the charming systems to embody regional culture features and popularize the city. The thesis consists of five chapters. Firstly, it elaborates the problems of guidance sign system in Zhuzhu city's business district and clarifies the realistic meaning of the paper after studying the current situation from home and abroad. The chapter two and three discuss the environmental-oriented commercial identification system design principles and style, as well as writing, graphics and color, materials and other factors identified in the guidance system of the important role of design for environment-oriented commercial district of Zhuzhou Lusong identification system to provide appropriate theoretical support. Chapter IV analyzes the business district of Zhuzhou, and Zhuzhou Lusong regional characteristics and development of commercial status, that existing environmental oriented marking system Lusong and Zhuzhou unreasonable to the overall development of the inconvenience, demonstrates Lusong commercial environment, the importance of the design guide for identification. Chapter five settle Zhuzhou Lusong commercial environment-oriented identification system design reasonably, reflects the city of Zhuzhou cold and warm gray color tone, establish the international context of local history combined with the design concept, to meet the requirements of the development of modern commercial district and regional national culture, identity and identification; This is discussed in detail based on the environmental features found Lusong commercial and humanistic care-oriented system identification system of five categories and the more successful cases combined analysis conducted to explain the future direction of Zhuzhou Lusong commercial identification system design environment development direction;In the last part, it summarizes the whole paper and indicates the next direction of studying.