The Emotional-experience Design Based On The Concept Of Self And Potential Perception

Steve Krug, who's the authority of the web interactive area figures in his book "Don't make me think!", the excellent web interaction would enable visitors to complete all the operations in the process of browsing the web without too much thinking. This kind of concept is also equally applicable to entities of the product. Steve Krug's views coincide with the "without thought" concept of world-famous designer Naoto Fukasawa.Good products must coincide with the instinct emotion of users, providing them familiar, kindly and smooth experience, this process should be no obstacle, too much request of study and thinking. The author gets inspiration from the "without thought" concept and tries to study and explore deeply how to establish more harmonious emotional experience between future products and users through design, in the thesis, aiming at the emotional and experience design, the author put forward the design method model and process based on the self perception and the potential perception (user's thought and behavior of instinct), according to the theory, the team designed three different corresponding function prototypes, and evaluated and demonstrate the design method by testing, to further explore the practical possibility and feasibility of this idea.The author hopes the design method could be applied in the product development, making the design process more efficient and systematic, to grasp customer's needs and provide them with interesting, easy and charming products and experience, helping and guiding them to form the healthy life concept and style.