Pop Design In The Scope Of Consume Culture

The main contents of this paper is focused on a comprehensive analysis of the background of pop design, occurrence, development, main characteristics, representative works and influence.This thesis is divided into five parts: Chapter I: mainly discusses the research background of pop design, and also some basic issues of this thesis, such as the basic content, research method, purpose, the significance etc. Chapter II: discusses that the consume society and consume culture is the growing soil of pop art and pop design. Analyzing consume society, consume culture characteristics, and they impact to the pop art and pop design. Chapter III: elaborates the origination and development of pop rat, and the relationship between pop art and pop design. They have subjects of creation, the technique of expression in common. There are certain differences between them, such as nature, goals of creation, role,effect etc. Chapter IV: discusses the pop design of the emergence, development and its features, which mesas that pop design is a rebel to orthodox concept of modernist design and traditional design patterns, and it is facing to the groups of mass consumer, paying attention to the commercial effect. Meanwhile, pop design has style of perceptional, popularization and more entertaining with distinctive times feature. By comparison with other design style, such as Modernist design, Post-modernism design, elaborate the understanding of the meaning of pop design, which is a rebel to modernist design and traditional design patterns. The paper discusses the relationship between youth culture and pop design. This paper expounds the limitations of pop design, such as thought pushing, pursuing temporarily sensation, excessively pursuing new form, causing material and resource costs etc. Chapter VI: it is the last foothold of the thesis which concluded the influence of consume society, consume culture to contemporary Chinese design, and pop design impacted to contemporary Chinese design. Contemporary Chinese design should draw lessons from novel design style of pop design, and improve the design innovation to blow plagiarism, and should learn the entertainment of pop design in order to improve the inflexible status in China's design.It is similar between social development and design environment in china and pop design in its social culture and design state. Through this paper is systematically combed and researched, it has a theoretic value and practical value. Contemporary Chinese design should draw lessons from the unconventional spirit of pop design to improve the design innovation. The entertaining and interesting features of pop design will also provides beneficial inspirations to Chinese contemporary design.