The Design And Society In The Scope Of Consume Culture

When a society transforms from a traditional ''producing'' focused one to a "consuming" (and consumer services) focused one, consume becomes an important social activity, and its sign feature makes consume become a kind of culture. Consume culture, following consume activities, is a sign system which shows some meaning or some value system. In consume culture, the exchange value becomesmore and more important, the sign goods overflow in people's daily life, and people attach great importance to enjoying sight of the image of goods. Meantime, people's consume demands are unceasingly produced and consumers are continuously cultivated by society. Design, as the main embodiment of aesthetics in consume culture, is a method of symbolizing goods and works for goods image. It can meet people's aesthetic demands, affect people's life style, promote people's social communication and speed social democratization. Design plays an important role in cultivating people to be consumers and stimulating consuming. Driven by commercialism in consume culture, however, design also has its weak point as the means of commercial market promotion. So it's necessary for us to probe new design ideas, and we need to pursue the real goals of design with such factors involved in as times, continuous development and humanization.