Visual Guide In The Research On The Application Of Plane Design

The reception of visual messages is increasing in speed and complexity due toadvancement in communication media and technology. The effective visual dues in thecomposition can lead the audience to develop connection between the vision and mentality, sothat the efficacy and speed of message reception become increasingly important. Composition,through planned visual route and message location, can enhance the audience’s capability inhandling the received message. Therefore, it is a key point in effective visual communicationdesign.Print ads according to its characteristics, sometimes also need in the distance can quicklyattract the attention of the audience to read the picture, color elements as one of the majorvisual language of plane advertisement design, can quickly and directly deliver the graphicelements and words cannot convey in remote picture information, the effect is more obvious,also better able to attract the attention of the audience, so as to achieve the purpose ofadvertising.Graphics language is one of the most core factor in the design of print ads, it will directlyaffect the overall effect of the print ads and information communicate effectively, whethereffective information transfer in print AD design, whether figurative graphics or abstractgraphics, the key is how to apply graphic language to pass out quickly and accurately theinformation without too many words to explain, can achieve in order to form moral goodeffect.In modern plane advertisement design, text elements exist role is important to understandand accurate instructions and information, it is to build a bridge of information communicatedbetween audience and advertising. By text message including advertising, important notes, thetheme of the enterprise information, address, contact information, the information is canaccurately express the content of the graphics and color, and it is peculiar to the words.The purpose of this study is to investigate the visual response triggered by thecomposition on print media and its causes, and probe into the visual starting point, order’sdirection, rate of gaze, the composition styles under the influence of the composition.