History ·Position ·Tactics ·Prospect

Chinese films have a history of hundred years, the reform of Chinese film industry has also gone through more than 20 years, of which, cinemas and the introduction of the system of the film industry reform is the top priority of the road. The film market is getting mature and trends for industrialization are clearer. In the long river of Chinese film history, the development of Jinan film market is essential and research for Jinan film market has become a much-needed proposition.In this paper, film market of Jinan City research is the background, in the film market in Jinan, for system development and competitive analysis, under the framework of the SCP paradigm, the simple study of the industrial structure of Jinan film market, industry behavior and performance characteristics of other aspects and for the future development of the film market in Jinan distance advice. Jinan City, the article first reviews the history of cinema with the development of cinema is now stationed in line in Jinan City in detail. Detailed study along with the film market in Jinan, from the location, market environment, such as the three aspects of the film the audience detailed argument, come to Jinan film market with the development of space and potential, but there are some inevitable problems.According to the problems raised by thereof, with the use of SWOT analysis theory of the cinema which were stationed in Jinan Comparison of Strength, Academy of line presence of the strengths, weaknesses, opportunities and challenges, for the following SCP paradigm provides the basis for the application.And then finally of the Paper, make analysis with the SCP model framework for Jinan film industry, the analysis based on the outlook in the future development prospects of Jinan film market.