The Discussion About The Value Orientation Of The Chinese Contemporary Oil Paint In The Consumption Times

From the 1990s, the overall level of chinese productivity have not come into the era of consumer,but some cities have owned the basic features of a consumer society,and come into the consumer age.The living standards of people have been greatly improved, purchasing power and the desire to buy have been greatly enhanced.the strong purchasing power not only promotes the rapid development of productive forces, but also change the structure of social strata, the middle class gradually expand and rise, meanwhile, there is a major and depth change in the culture scope, the mass consumer culture is increasingly becoming the major cultural, the concept of consumerism become the main orientation of the values. As a unique art form,Chinese contemporary oil paint, have get the unique characteristic for the different social contexts which provides the soil of survival.The paper have been divided into three sections.The first chapter defines what is the"Consumer Society", pointed out the main features of the consumption times,analyses the internal relations between the consumption time and the living conditions of Chinese contemporary oil painting,and analyses the three main factors which changes the value of Chinese contemporary oil painting:the change of culture background, steering, the view transformation of oil painter, the transformation of oil painting mechanism.Specifical, the mass commercialization of culture; oil painting by the "cultural elite" to "economic man" of the transition; oil painting out of a single official mechanism, the formation of official and market mechanisms co-exist in the oil painting mechanism.This series of changes should encourage China to contemporary Chinese oil painting values change.The second chapter discusses the diverse structure of the current contemporary oil paint.this diverse pattern mainly reflected in the official value orientation, the orientation value of the elite and mass values in the field of Chinese contemporary oil paint co.This pattern of value orientation of the three pillars of doubt is normal,but the problem is that the era of mass consumption values and the values are often superior to the official on the elite values, and there are overwhelming trend.The public values most important feature is the commercialization and secularization. It is undeniable that some extent commercial promoting the prosperity of Chinese contemporary oil paintings; secular values promote the emotional release, but it must be noted that the Chinese contemporary oil painting too commercialized and secular, have todeviate from the healthy development of Chinese contemporary oil painting dangerous track, for this we must attach importance.The last part proposal Several suggestion to relations Status for building the value of chinese contemporary oil painting, that the relationship between inclusive and critical,the relationship between the secular and transcendent, the relationship between globalization and Localization, which will achieve the construction of value system by thinking and grasping from these dimensions, and promote the healthy development of Chinese contemporary oil painting.