A Study On The Value Orientation Of Contemporary Chinese Network Culture Construction

The world today has entered an era when the network technology enjoys increasingly rapid development. And it is under this context that cyber-culture as a fresh new cultural form has gradually come into being. Cyber-culture, based on network technology and promoted by real-time dissemination of news, has penetrated into all sectors of human life and played an important role in modern China, is changing people’s behaviors, even profoundly changing people’s way of thinking and values. Cyber-culture brings a lot of convenience to people; it also brings a lot of negative impact on society and individuals at the same time, especially on the ideological field and the value level. This influence is often reflected in the invisible way, is unconsciously influencing people’s behavior, changing people’s thinking, leading to the resolution of social cohesion. Therefore, we need to deeply study the problems of construction of cyber-culture value-guidance.The author of this thesis is to focus on the impact and challenges that people have suffered on the value level in the process of developing and constructing cyber-culture. Grounded on the definition and feature of cyber-culture and factors related to value-guidance, the author has conducted a research on the characteristics that China demonstrated in ideology in the process of cyber-culture construction as well as the difficulties it has run across. And the author holds that a system of socialism value-orientation should be built to guide and provide theoretical support for the construction of correct values in the cyber-culture.The progress of human civilization history shows that only give full play to the correct value guidance function of culture, to form the common value identification, can form a powerful national cohesion and cohesive force, and the nation can live healthy, the people will realize the free and comprehensive development. Value-guidance plays an important role in the society of diversified cyber-culture. It is essential to conduct sound efforts in value construction to lead and popularize socialism value-system among the net-citizens. Good value guidance and lead can ensure that the cyber-culture construction becomes an important part of the construction of advanced socialist culture and becomes a major means to construct and realize the core values of socialism. So, we must adhere to the correct value-guidance, insist on using the socialist core value system to guide the network social ideological trend, cultivate positive network energy, enrich the network spiritual and cultural homeland, ensure that the cyber-culture construction go forward in along the correct value track.